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For Art Basel, the VitraHaus will present Maharam Digital Projects, an expansive and carefully curated assemblage of large-scale digitally printed wall installations. An evolution of Maharam's longstanding practice of interdisciplinary collaboration, Maharam Digital Projects are created by emerging and established artists, photographers, illustrators, fashion and graphic designers.
The installations will appear on all four levels of the Herzog & de Meuron designed VitraHaus on the Vitra Campus in Weil am Rhein, Germany. Seven selected works provide a dramatic backdrop and blend seamlessly with Vitra's furnished environments. On Level 3, for example, Isamu Noguchi's Akari lamps intermingle with Silent Rhythm, a floating tapestry of hundreds of traditional handmade rice paper and bamboo kites by artist Jacob Hashimoto.
Maharam Digital Projects offer a sophisticated range of content as an alternative to large-scale art and costly wall finishes for both commercial and residential interiors. Printed with UV-resistant pigment inks on a latex-saturated substrate, Maharam Digital Projects are intended for direct wall application. Digital printing is an agile medium that allows unlimited image and color complexity at an unexpected size. Scaled and produced on a project specific basis, the largest installation on view at VitraHaus, Taurus by Sarah Morris, measures 16,5 m wide.
The pieces of the Maharam Digital Projects are commercially available at the VitraHaus throughout the exhibition, which will be on view from June 15th and is scheduled to run through the summer.